- sportsmanship: to encourage people to take part in sport
and especially to foster sportsmanship
- quality: the customer is always our priority
- safety: must
be optimum at all times, for users as well as for our customers*
- design: the pleasure of using beautiful
equipment
- effectiveness: it is not enough to be good, you have to
be the best
- the environment: for today, tomorrow and the day after tomorrow.